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Revenue in the e-cigarette and vape market was valued at $18.13 billion in 2021 and the industry is projected to grow at a compound annual growth rate of 30% between 2022 and 2030. There are various ways in which vape manufacturers are keeping clients interest, including boosting battery life, developing cutting-edge vaping equipment, and of course, creating bland new flavors that make vape juice shopping seem like a trip to the candy store. What flavors are trending and how do they reflect the penchant for pampering, comforting food products that function as an escape from routine diets and lifestyles?
Tobacco-Flavored, Nicotine-Free Vape Juice
Many vapers seek fresh, fruity, gourmand flavors when selecting their vape juice, but what about those who are vaping because they want to quite cigarette smoking, or those who simply enjoy tobacco aromas? Consumers can select from a wide array of tobacco flavors, including very robust, cigar-like blends, tobacco with a slight sweetness, and tobacco blended with fruits like apple. The juices are reminiscent of the clouds of scent left by classic perfumes such as Tom Ford’s Tobacco Vanille or Serge Lutens’ Fumerie Turque. They often contain heavenly traces of vanilla and caramel when exhaled.
Nutty Aromas
The vape industry is once again taking its cue from the world of beauty when it comes to nutty scents. Brands like R&R, MON, and NOW are creating lush nut butters for the body, with shea, macadamia, and other nuts providing an earthy scent that customers crave. Nut frenzy has also reached the vaping world, though the variety is infinitely wider than that available in skincare. Flavors range from peanut butter to hazelnut, vanilla almond, and banana nut.
Chocolate the Mood Lifter
Chocolate has many documented benefits for your heart health, skin health, and mood. It also has one of the most pleasant aromas in existence, alongside coffee and tea. A 2013 study published in The Journal of Nutritional Biochemistry showed that chocolate helps improve the mood. For a little guilt- and calorie-free pleasure, many are turning to chocolate vape juice instead. Just a few trending combinations include chocolate mocha, chocolate cookie dough, white chocolate mocha, black forest, chocolate tobacco and chocolate lime.
Vaping has become a worldwide phenomenon, owing in no small part to the number of new flavors that pop up every year. Just a few trending vape juices are tobacco, nuts, and chocolate. Many are contained in irresistible combinations that are reminiscent of some of the world’s best-loved desserts.