You’re already a fan of your favorite brand’s skincare products, but have you thought of starting your own organic cosmetic line? Despite the claims of building a skincare brand considered enigmatic, you can make this process seamless. It’s time you start your own brand, set a margin, and create something that’s unique besides being serviceable to every customer with orders. As a newbie gaining entry into the world of private label skincare, you can follow these 6 steps to ensure long-term success.
Picking Out Valuable Products
Google Trends and Amazon’s Best Sellers list are important tools to assess demand for a product. If you’re starting your own private label cosmetic line, the first step is to determine whether or not people want your created products.
It takes more than one product line to build the brand. Finding your own “niche” and focusing on that will help you develop an audience with an interest in what you’re selling.
Popular cosmetic choices include:
· Organic cosmetics.
· Vegan cosmetics.
· Cannabidiol (CBD) cosmetics and skincare.
· Environmentally friendly cosmetics.
Looking For Private Label Organic Skin Care Suppliers
To find the perfect private label cosmetic company, you have two distinct options. You can either go online or attend beauty industry trade shows in person and meet representatives from various suppliers. These suppliers sell their products directly to consumers like you. When defining your product specifications for a potential supplier, keep these three things on top of your list:
· Ingredients and quality requirements
· Price point desired per unit sold
· Packaging type required (e.g., jar versus tube)
Some other supplier-related questions worth considering are:
· Does the Food and Drug Administration (FDA) approve of their products?
· Does the supplier print labels and packaging?
· The minimum number of orders?
· The labeling and packaging fee?
· Turnaround time for latest orders and reorders?
Asking for Samples and Reviewing Products
Asking a company for samples is the best way to test out new products. Private label organic skin care suppliers offer low-cost sample kits and allow customers to order samples online. In general, you should expect between $40 -$100 for shipping alone. This cost of sampling goes up with each additional product you request from that supplier. Industry trade shows offer loads of free or discounted items, as well as testing options. By doing so, you can see how the product reacts to the skin and decide if it’s worth purchasing full-size containers at retail prices.
Even though your opinion is the master here, it’s considered good practice to take feedback from others as well. Get your friends and family involved in the product you launch. This will help understand better what their needs are, as well as allow them to be more invested in your success.
Settle On How To Sell Your Skincare Line
There are many approaches to marketing and selling your private label cosmetics line. Depending on how you want to start, there is a whole range of possibilities for what’s next. Either you could start with a single sales channel, add items to a pre-existing shop, or go for multiple channels.
Ideal skincare selling channels include:
· In-store: Sell cosmetics at a salon, spa, specialty fashion boutique, through a point-of-sale (POS) system.
· Online through your own website: Sell products through an e-commerce platform such as Amazon. You can also sell on social media directly through Facebook Shop and Instagram accounts. Markets are another option for selling those goods as vendors which may be sold in boutiques and spas.
Think of Branding and Logo Designing.
Labeling and packaging your products is a vital part of the process in order to get them on store shelves. Find out how suppliers handle product labeling and designing an attractive-looking company logo.
Most suppliers charge an additional fee for labeling and packaging your product on top of what you pay to produce them yourself. You need to be aware of this when doing research into which supplier’s perfect for your needs.
Talk about product imaging, a great way to save time and money is by using free stock images. You can use these pictures for branding purposes, online store listings, or on Amazon without getting into any hassles.
Order Your Cosmetics.
You’ve got your logo, you know what items will be in the line, and now it’s time to place your order. Private label cosmetics can be a great investment, but they require upfront money. You’ll need to pay by credit card when placing your order and make sure that the pricing is accurate.
Turnaround times are to be taken into account as most private labels don’t accept any returns once shipped out. It’s important to understand shelf life and expiration dates before beginning production.
Until the order reaches you, make use of the time by getting your website made, selling on Amazon, and social media accounts running. If you own a spa or cosmetic store, get your products at the display to let customers know what’s new in the market.
Starting a beauty brand is one of the most cost-effective ways to build your own personal fashion label. By following the steps above, you can produce a variety of skincare products that benefit a wide array of customers, as well as put an extra buck in the bank.