What Does a Home Stager Do?
Home staging is a marketing strategy used to make homes for sale look more appealing to potential buyers. More than that, it is a skill used to attract buyers. How? By appealing to their desires, needs, and senses. Thankfully, digital staging professionals like Bella Staging turn your home into a buyer’s dream. These professionals do a lot for your property. If you are interested in learning more about home staging services, especially if you wish to acquire their services, here is the complete list of what they do:
Setting Up the House Traditionally for a Quick Sale
When selling a house, first impressions matter! From the look of the landscaping and even the front door, a buyer can already tell if a house is for them or not. Besides, this feeling becomes even more reinforced when they take a look inside the abode. Traditionally, home stagers invest in the following:
- Art pieces
- Home installations
- Wall Art
They rent them out to sellers to use for their open house. Other traditional staging services buy furniture which you can later sell along with the house if the buyer takes a fancy to them. In addition to that, some staging services provide styling and design as well. Home stagers will ensure that your home looks buyer-ready and good as new for a quick sale.
Investing in Digital Staging for Cost-Efficiency
In more recent times, it has become a more common method of home staging. Using special software, stagers add furniture and other installations to a blank photo of your home. The designer will then send the finished layout to you. You use it later for advertisement purposes and for posting on various websites and platforms.
The very nature of digital staging not only makes it easier to reach more people through different online platforms, but it is also very cost-effective. After all, you don’t need to purchase anything, and you can add details with a click of the mouse.
Styling and De-personalizing to Make the Home Buyer-Ready
For homeowners, packing up and decluttering the home in preparation for selling is only half the battle. While intuitively, it may seem that once all your things have been moved and shipped out, your home is already a bare and blank slate. But, that is not the case. Depersonalization still needs to be done! After all, you want potential buyers to imagine themselves living in your property.
It is highly common for homeowners to have renovated and redesigned the home to suit their personal style. This includes the following example:
- Art pieces
- Paint color
- Family portraits
- Embroidered towels
- A sticker saying “property of”.
To make the home more appealing to buyers, the home stager will help you get rid of all personal items. They will also neutralize decor to attract the most number of buyers possible. If the home is plastered with too many personal items, buyers may feel as if they are intruding on private spaces instead of envisioning themselves in their potential new home. Bold and statement decorations might cause a distraction and can obstruct the buyer’s vision for the house.
As a homeowner, remember that your goal is to sell the house to a client. The best way to do so is to make it more about THEM and less about YOU. Home stagers will help you do just that. It also gets much easier with digital staging as they can easily edit out certain items and add new ones using the software.
Stimulating the Prospective Buyer’s Imagination
When you sell a house, you do not only sell a shelter, where people eat, sleep, and bathe. You sell the security offered by the home. Most of all, you offer that cozy feeling that comes with living in a home. You sell more than the structure but the possibilities of a “new and better” life that buyers will start in that home.
A professional stager will utilize visual cues, like art pieces and fixtures. These elements stimulate the buyer’s imagination and creativity. In turn, they feel compelled to turn the property into their own dream home. If your property evokes feelings of security, coziness, and warmth, the place will most likely sell fast.
Highlighting the Best Things About the Any Space
Home stagers have an eye for design. They know how to spot a stand-out feature in your home. Their creative minds know what to magnify and highlight it in the eyes of buyers. One way to attract a buyer is to create a central point of attention. Then, they use this element to create a big impact.
For example, it can be anything from the kitchen’s unique copper fixtures to a vintage fireplace. It can even be a lighting fixture like a gorgeous chandelier. Whatever it is, home stagers will do their best to draw eyes to that feature. To ensure you don’t spend a lot, digital staging can do this exceptionally well. Just tell the artists what you want, and they will include it with a click.
Making Awkward Spaces More Pleasant
Some, if not all, homes have their awkward spaces. It can be a small cabinet that hardly fits anything or a weirdly situated door. As much as it is important to highlight the good things about the home, it is also important to know how to make awkward spaces feel pleasant.
A home stager will find a way to play with the space to make it more appealing to the buyer. This way, buyers don’t have to stress about what to do with the area. Digital staging can greatly help in this aspect as well since the 3-D artist can easily redesign certain spaces with minimal costs. In addition, they can also use photo angles to their advantage to make awkward spaces less obvious.
One key skill exhibited by home stagers is their knowledge of and adaptability to current trends. Apart from interior design knowledge, eye for style, and ability to cater to the buyers, stagers are updated for both traditional staging and digital staging.
The market is always changing. And in the business of selling houses, style is a big factor in customer appeal. Do note that style and market preferences change throughout the years. A professional stager will understand how to adapt to these trends. After all, this is the only way to make your home more appealing to buyers in an ever-evolving market.