Dermatology is a fast-growing industry. With the increasing number of people looking for cosmetic interventions to look young and beautiful, establishing a beauty aesthetic clinic can be a smart investment today.
But like any form of investment, putting up your private dermatology clinic requires careful planning and the proper management of operations and assets like beauty aesthetics equipment to guarantee success. So if you want to make your business recognizable, here are four strategies for promoting your dermatology practice.
1. Check what products and services are in demand in your area.
A sure-fire way to grow your dermatology practice is to consider your local market when deciding what products and services to offer. Most private practices start by offering general dermatology solutions, but it would be better and more profitable to offer procedures and products that will bring in more revenue.
For instance, consider investing in innovative technologies for skin resurfacing and regeneration.
With more and more people drawn to non-invasive procedures, using facial treatment equipment like Venus Viva and CO2RE is a smart decision. These medical devices can enhance skin tone, texture, and tone by eliminating the signs of skin damage, aging, and effects of the sun.
Slimming devices can also be your clinic’s specialty service. Losing weight is not easy for some people, especially women. Help these clients by offering slimming and weight loss programs that give results after several sessions. The Emsculpt, for instance, is a non-invasive procedure that can eliminate fat cells and tighten muscles in the butt area and abs.
In addition to these aesthetic and slimming technologies, you can also offer high-quality skincare products. Partner with reputable beauty products distributors in the UAE as this gives clients the assurance that you are getting authentic and trusted cosmetic products.
2. Establish yourself as an expert.
Introduce yourself to your target market. Talk to local media and do interviews with them. Mention everything that makes your clinic special.
Though turning to traditional advertisements still pays off, focusing on public relations is ultimately more profitable these days. Modern customers book appointments with dermatologists they see being interviewed on television or quoted in reliable publications than those that only advertise.
3. Choose new productivity tools
Besides offering the best aesthetics products and services, you also need to ensure that your clients get the best experience in all aspects of treatment and communication. From making appointments to booking follow-ups after procedures, make sure that all processes run smoothly and efficiently.
Check out innovative tools that will make every step safe, pleasant, and inviting. Upgrade your referral system to motivate patient involvement. Assess phone interactions weekly to determine how your staff deals with clients over the phone and coach them on how to improve.
Little changes in how your clinic operates and deals with clients can make a huge difference. After all, word-of-mouth marketing remains the best way to build a good reputation and increase client reach. Satisfied clients will most likely recommend your clinic to anyone who may need your products and services.
4. Take advantage of the different social media platforms.
Today, social media platforms like Instagram, Facebook, and Twitter have become powerful promotional tools since they combine word-of-mouth marketing and technology. These platforms can help convey your message to a wider audience, ‘speak’ with your clients, and attract new ones.
Get started by using one or two platforms that are appropriate to your line of business. The key here is to connect with as many people as possible and establish relationships with them.
Your knowledge and skills are the foundation of your business growth plan, but employing the right marketing strategies can help speed up your success.
Develop a system for introducing yourself to potential clients and managing your online presence. Promote the specific benefits of all your products and services. And make sure your staff is well-informed of these benefits so they can share the correct information with your patients.
Elias Chabtini is the Founder and CEO of Medica Group, a leader in providing complete beauty solutions for medical aesthetic clinics, dentists and beauty aesthetic centers, setting high standards and providing high-quality products. Chabtini is renowned for his international leadership and expertise in non-invasive cosmetic surgery, and his 20 years of experience and consumer-centered practices have placed him as one of the 100 Inspiring Leaders in the Middle East by ArabianBusiness.com.